:root{--red:#d51217;--graphite:#55585b;--dark:#25282a;--light:#f5f5f4;--line:#d9d9d7;--white:#fff}
*{box-sizing:border-box}html{scroll-behavior:smooth}
body{margin:0;font-family:Arial,Helvetica,sans-serif;color:var(--dark);background:#fff;line-height:1.65}
.wrap{width:min(1120px,calc(100% - 42px));margin:auto}.narrow{max-width:850px}
.site-header{padding:30px 0 18px;background:#fff}.brand{display:flex;align-items:flex-end;gap:34px;flex-wrap:wrap}
.brand img{width:min(420px,75vw);height:auto;display:block}.brand>a{display:block}
.product-lockup{display:flex;align-items:center;gap:16px;flex:1;min-width:280px;padding-bottom:6px}
.product-lockup span{font-size:1.35rem;letter-spacing:.08em;color:var(--graphite);font-weight:700;font-style:italic}
.product-lockup i{height:4px;background:var(--red);flex:1;min-width:90px}
.hero{padding:76px 0 92px;border-top:1px solid #eee}.hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:70px;align-items:center}
.eyebrow{text-transform:uppercase;letter-spacing:.14em;font-size:.76rem;font-weight:800;color:var(--red);margin:0 0 16px}
h1,h2,h3{line-height:1.12;margin-top:0}h1{font-size:clamp(2.5rem,5.5vw,4.8rem);letter-spacing:-.045em;margin-bottom:30px}
h2{font-size:clamp(2rem,3.8vw,3.25rem);letter-spacing:-.035em;margin-bottom:28px}h3{font-size:1.25rem}
.lead{font-size:1.3rem;color:var(--graphite)}.statement{font-size:1.4rem;font-weight:800;margin-top:30px}
.signal-card{background:var(--light);padding:34px;border-top:5px solid var(--red)}
.source-cloud,.outcomes{display:flex;flex-wrap:wrap;gap:8px;justify-content:center}
.source-cloud span,.outcomes span{background:#fff;border:1px solid var(--line);padding:7px 11px;font-size:.85rem}
.core{text-align:center;background:var(--dark);color:#fff;font-weight:800;letter-spacing:.08em;padding:18px}
.arrow{text-align:center;color:var(--red);font-size:1.7rem;font-weight:800;padding:8px}
.section{padding:92px 0}.alt{background:var(--light)}.strong{font-weight:800;font-size:1.1rem}
.process{display:grid;grid-template-columns:repeat(4,1fr);margin-top:46px;border-top:4px solid var(--red)}
.process div{padding:26px 24px;border-right:1px solid var(--line)}.process div:last-child{border-right:0}
.process b{display:block;color:var(--red);font-size:.8rem;margin-bottom:18px}.process strong{display:block;font-size:1.2rem;margin-bottom:8px}
.process span{font-size:.94rem;color:var(--graphite)}
.dark{background:var(--dark);color:#fff}.dark h2{max-width:850px}.dark p:last-child{color:#ccc}
.audiences{display:flex;flex-wrap:wrap;gap:10px;margin:36px 0}.audiences span{border:1px solid #666;padding:10px 14px}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:90px}.quote{font-size:1.35rem;font-weight:700;border-left:4px solid var(--red);padding-left:22px}
.family{border-top:4px solid var(--red);padding-top:25px}.family-item{padding:20px 0;border-bottom:1px solid var(--line)}
.family-item h3{color:var(--graphite);font-style:italic;letter-spacing:.05em;margin-bottom:7px}.family-item p{margin:0}
.muted{color:#777;font-size:.92rem}.cta{padding:92px 0;background:var(--light);text-align:center}.cta .wrap{max-width:850px}
.button{display:inline-block;margin:22px 0 32px;background:var(--red);color:#fff;text-decoration:none;font-weight:800;padding:14px 22px}.button:hover{filter:brightness(.92)}
.product-by{font-weight:700;color:var(--graphite)}footer{padding:26px 0;background:#fff;border-top:1px solid var(--line);font-size:.85rem;color:#777}
.footer-inner{display:flex;justify-content:space-between;gap:20px}.footer-links{display:flex;gap:18px;flex-wrap:wrap;justify-content:flex-end}
footer a{color:inherit}.footer-links a{text-decoration:none}.footer-links a:hover{text-decoration:underline}
.back-link{color:var(--red);font-weight:800;text-decoration:none}.back-link:hover{text-decoration:underline}
@media(max-width:820px){.hero-grid,.two-col{grid-template-columns:1fr;gap:45px}.process{grid-template-columns:1fr 1fr}.process div:nth-child(2){border-right:0}.brand{align-items:flex-start}}
@media(max-width:520px){.wrap{width:min(100% - 28px,1120px)}.hero,.section,.cta{padding:60px 0}.process{grid-template-columns:1fr}.process div{border-right:0;border-bottom:1px solid var(--line)}.product-lockup{min-width:100%}.footer-inner{flex-direction:column}.footer-links{justify-content:flex-start}}